diff --git a/cmd/main.go b/cmd/main.go
index 3466b9a..d8e7d37 100644
--- a/cmd/main.go
+++ b/cmd/main.go
@@ -11,6 +11,7 @@ import (
 	"syscall"
 	"time"
 
+	"git.grassecon.net/urdt/ussd-data-connect/internal/pub"
 	"git.grassecon.net/urdt/ussd-data-connect/internal/store"
 	"git.grassecon.net/urdt/ussd-data-connect/internal/syncer"
 	"git.grassecon.net/urdt/ussd-data-connect/internal/util"
@@ -57,11 +58,28 @@ func main() {
 		os.Exit(1)
 	}
 
+	pub, err := pub.NewJetStreamPub(pub.JetStreamOpts{
+		Endpoint:        ko.MustString("jetstream.endpoint"),
+		PersistDuration: time.Duration(ko.MustInt("jetstream.persist_duration_hrs")) * time.Hour,
+		Logg:            lo,
+	})
+	if err != nil {
+		lo.Error("could not initialize jetstream publisher", "error", err)
+		os.Exit(1)
+	}
+
 	syncer := syncer.New(syncer.SyncerOpts{
+		Pub:   pub,
 		Logg:  lo,
 		Store: store,
 	})
 
+	// Trigger an initial sync before the ticker routine takes over
+	if err := syncer.Process(context.Background()); err != nil {
+		lo.Error("failed to process initial sync", "error", err)
+		os.Exit(1)
+	}
+
 	wg.Add(1)
 	go func() {
 		defer wg.Done()
diff --git a/config.toml b/config.toml
index 8b585e7..bb98f99 100644
--- a/config.toml
+++ b/config.toml
@@ -9,4 +9,5 @@ dsn = "postgres://postgres:postgres@127.0.0.1:5432/urdt_ussd"
 
 [jetstream]
 endpoint = "nats://127.0.0.1:4222"
+persist_duration_hrs = 24
 id = "ussd-sync"
diff --git a/go.mod b/go.mod
index c57c4c7..16f0df7 100644
--- a/go.mod
+++ b/go.mod
@@ -12,6 +12,7 @@ require (
 	github.com/knadh/koanf/providers/env v1.0.0
 	github.com/knadh/koanf/providers/file v1.1.2
 	github.com/knadh/koanf/v2 v2.1.2
+	github.com/nats-io/nats.go v1.38.0
 )
 
 require (
@@ -26,10 +27,13 @@ require (
 	github.com/jackc/pgpassfile v1.0.0 // indirect
 	github.com/jackc/pgservicefile v0.0.0-20240606120523-5a60cdf6a761 // indirect
 	github.com/jackc/puddle/v2 v2.2.2 // indirect
+	github.com/klauspost/compress v1.17.9 // indirect
 	github.com/knadh/koanf/maps v0.1.1 // indirect
 	github.com/lmittmann/tint v1.0.4 // indirect
 	github.com/mitchellh/copystructure v1.2.0 // indirect
 	github.com/mitchellh/reflectwalk v1.0.2 // indirect
+	github.com/nats-io/nkeys v0.4.9 // indirect
+	github.com/nats-io/nuid v1.0.1 // indirect
 	github.com/pelletier/go-toml v1.9.5 // indirect
 	github.com/shopspring/decimal v1.4.0 // indirect
 	github.com/spf13/cast v1.7.0 // indirect
diff --git a/go.sum b/go.sum
index a1240ac..8fdeaf5 100644
--- a/go.sum
+++ b/go.sum
@@ -42,6 +42,8 @@ github.com/jackc/tern/v2 v2.3.2/go.mod h1:cJYmwlpXLs3vBtbkfKdgoZL0G96mH56W+fugKx
 github.com/jmoiron/sqlx v1.2.0/go.mod h1:1FEQNm3xlJgrMD+FBdI9+xvCksHtbpVBBw5dYhBSsks=
 github.com/kamikazechaser/common v1.0.0 h1:a/47O/TyQb417CUwsBDI7zlnJEnmhJz9czSPirpjlLg=
 github.com/kamikazechaser/common v1.0.0/go.mod h1:I1LEc8+W+g/KHZWARc1gMhuSa2STbQgfL4Hao6I/ZwY=
+github.com/klauspost/compress v1.17.9 h1:6KIumPrER1LHsvBVuDa0r5xaG0Es51mhhB9BQB2qeMA=
+github.com/klauspost/compress v1.17.9/go.mod h1:Di0epgTjJY877eYKx5yC51cX2A2Vl2ibi7bDH9ttBbw=
 github.com/knadh/goyesql/v2 v2.2.0 h1:DNQIzgITmMTXA+z+jDzbXCpgr7fGD6Hp0AJ7ZLEAem4=
 github.com/knadh/goyesql/v2 v2.2.0/go.mod h1:is+wK/XQBukYK3DdKfpJRyDH9U/ZTMyX2u6DFijjRnI=
 github.com/knadh/koanf/maps v0.1.1 h1:G5TjmUh2D7G2YWf5SQQqSiHRJEjaicvU0KpypqB3NIs=
@@ -68,6 +70,12 @@ github.com/mitchellh/copystructure v1.2.0 h1:vpKXTN4ewci03Vljg/q9QvCGUDttBOGBIa1
 github.com/mitchellh/copystructure v1.2.0/go.mod h1:qLl+cE2AmVv+CoeAwDPye/v+N2HKCj9FbZEVFJRxO9s=
 github.com/mitchellh/reflectwalk v1.0.2 h1:G2LzWKi524PWgd3mLHV8Y5k7s6XUvT0Gef6zxSIeXaQ=
 github.com/mitchellh/reflectwalk v1.0.2/go.mod h1:mSTlrgnPZtwu0c4WaC2kGObEpuNDbx0jmZXqmk4esnw=
+github.com/nats-io/nats.go v1.38.0 h1:A7P+g7Wjp4/NWqDOOP/K6hfhr54DvdDQUznt5JFg9XA=
+github.com/nats-io/nats.go v1.38.0/go.mod h1:IGUM++TwokGnXPs82/wCuiHS02/aKrdYUQkU8If6yjw=
+github.com/nats-io/nkeys v0.4.9 h1:qe9Faq2Gxwi6RZnZMXfmGMZkg3afLLOtrU+gDZJ35b0=
+github.com/nats-io/nkeys v0.4.9/go.mod h1:jcMqs+FLG+W5YO36OX6wFIFcmpdAns+w1Wm6D3I/evE=
+github.com/nats-io/nuid v1.0.1 h1:5iA8DT8V7q8WK2EScv2padNa/rTESc1KdnPw4TC2paw=
+github.com/nats-io/nuid v1.0.1/go.mod h1:19wcPz3Ph3q0Jbyiqsd0kePYG7A95tJPxeL+1OSON2c=
 github.com/pelletier/go-toml v1.9.5 h1:4yBQzkHv+7BHq2PQUZF3Mx0IYxG7LsP222s7Agd3ve8=
 github.com/pelletier/go-toml v1.9.5/go.mod h1:u1nR/EPcESfeI/szUZKdtJ0xRNbUoANCkoOuaOx1Y+c=
 github.com/pkg/errors v0.9.1 h1:FEBLx1zS214owpjy7qsBeixbURkuhQAwrK5UwLGTwt4=
diff --git a/internal/pub/pub.go b/internal/pub/pub.go
new file mode 100644
index 0000000..2bf2129
--- /dev/null
+++ b/internal/pub/pub.go
@@ -0,0 +1,89 @@
+package pub
+
+import (
+	"context"
+	"fmt"
+	"log/slog"
+	"time"
+
+	"git.grassecon.net/urdt/ussd-data-connect/pkg/event"
+	"github.com/nats-io/nats.go"
+	"github.com/nats-io/nats.go/jetstream"
+)
+
+type (
+	Pub interface {
+		Send(context.Context, event.Event) error
+		Close()
+	}
+
+	JetStreamOpts struct {
+		Endpoint        string
+		PersistDuration time.Duration
+		Logg            *slog.Logger
+	}
+
+	jetStreamPub struct {
+		js       jetstream.JetStream
+		natsConn *nats.Conn
+	}
+)
+
+const streamName string = "USSD_DATA"
+
+var streamSubjects = []string{
+	"USSD_DATA.*",
+}
+
+func NewJetStreamPub(o JetStreamOpts) (Pub, error) {
+	natsConn, err := nats.Connect(o.Endpoint)
+	if err != nil {
+		return nil, err
+	}
+
+	js, err := jetstream.New(natsConn)
+	if err != nil {
+		return nil, err
+	}
+
+	ctx, cancel := context.WithTimeout(context.Background(), 10*time.Second)
+	defer cancel()
+
+	js.CreateStream(ctx, jetstream.StreamConfig{
+		Name:       streamName,
+		Subjects:   streamSubjects,
+		MaxAge:     o.PersistDuration,
+		Storage:    jetstream.FileStorage,
+		Duplicates: time.Minute,
+	})
+
+	return &jetStreamPub{
+		natsConn: natsConn,
+		js:       js,
+	}, nil
+}
+
+func (p *jetStreamPub) Close() {
+	if p.natsConn != nil {
+		p.natsConn.Close()
+	}
+}
+
+func (p *jetStreamPub) Send(ctx context.Context, payload event.Event) error {
+	data, err := payload.Serialize()
+	if err != nil {
+		return err
+	}
+
+	_, err = p.js.Publish(
+		ctx,
+		fmt.Sprintf("%s.%d", streamName, payload.Type),
+		data,
+		jetstream.WithMsgID(fmt.Sprintf("%d:%s", payload.Type, payload.Value)),
+	)
+	if err != nil {
+		return err
+	}
+
+	return nil
+}
diff --git a/internal/syncer/syncer.go b/internal/syncer/syncer.go
index 9ca5511..42a1479 100644
--- a/internal/syncer/syncer.go
+++ b/internal/syncer/syncer.go
@@ -5,13 +5,15 @@ import (
 	"log/slog"
 	"time"
 
+	"git.grassecon.net/urdt/ussd-data-connect/internal/pub"
 	"git.grassecon.net/urdt/ussd-data-connect/internal/store"
 	"git.grassecon.net/urdt/ussd-data-connect/pkg/data"
+	"git.grassecon.net/urdt/ussd-data-connect/pkg/event"
 	"github.com/georgysavva/scany/v2/pgxscan"
 	"github.com/jackc/pgx/v5"
 )
 
-const syncInterval = time.Second * 10
+const syncInterval = time.Second * 5
 
 type (
 	KVRow struct {
@@ -21,14 +23,16 @@ type (
 	}
 
 	SyncerOpts struct {
+		Pub   pub.Pub
 		Logg  *slog.Logger
 		Store *store.Store
 	}
 
 	Syncer struct {
-		logg     *slog.Logger
 		interval time.Duration
 		done     chan struct{}
+		pub      pub.Pub
+		logg     *slog.Logger
 		store    *store.Store
 	}
 )
@@ -37,6 +41,7 @@ func New(o SyncerOpts) *Syncer {
 	return &Syncer{
 		done:     make(chan struct{}),
 		interval: syncInterval,
+		pub:      o.Pub,
 		logg:     o.Logg,
 		store:    o.Store,
 	}
@@ -52,7 +57,7 @@ func (s *Syncer) Run() {
 			return
 		case <-ticker.C:
 			s.logg.Debug("syncer tick")
-			if err := s.process(context.Background()); err != nil {
+			if err := s.Process(context.Background()); err != nil {
 				s.logg.Error("failed to process sync tick", "error", err)
 			}
 		}
@@ -63,7 +68,7 @@ func (s *Syncer) Stop() {
 	close(s.done)
 }
 
-func (s *Syncer) process(ctx context.Context) error {
+func (s *Syncer) Process(ctx context.Context) error {
 	return s.store.ExecuteTransaction(ctx, func(tx pgx.Tx) error {
 		rows, err := tx.Query(ctx, s.store.Queries.ExtractEntries)
 		if err != nil {
@@ -78,14 +83,22 @@ func (s *Syncer) process(ctx context.Context) error {
 			if err := rs.Scan(&row); err != nil {
 				return err
 			}
-			if batchTimestamp == nil {
-				batchTimestamp = &row.Updated
-			}
-			decodedKeyDataType, sessionID := data.DecodeKey(row.Key)
-			decodedValue := data.DecodeValue(row.Value)
 
+			decodedKeyDataType, sessionID := data.DecodeKey(row.Key)
 			if _, ok := data.ValidDataTypeLookup[decodedKeyDataType]; ok {
+				if batchTimestamp == nil {
+					batchTimestamp = &row.Updated
+				}
+				decodedValue := data.DecodeValue(row.Value)
+
 				s.logg.Debug("processing row", "batch_timestamp", batchTimestamp, "key_type", decodedKeyDataType, "session_id", sessionID, "value", decodedValue, "timestamp", row.Updated)
+				if err := s.pub.Send(ctx, event.Event{
+					Timestamp: row.Updated.Unix(),
+					Type:      decodedKeyDataType,
+					Value:     decodedValue,
+				}); err != nil {
+					return err
+				}
 			}
 		}
 		if err := rows.Err(); err != nil {
diff --git a/pkg/event/event.go b/pkg/event/event.go
new file mode 100644
index 0000000..cce9bdc
--- /dev/null
+++ b/pkg/event/event.go
@@ -0,0 +1,32 @@
+package event
+
+import "encoding/json"
+
+type (
+	Event struct {
+		Timestamp int64  `json:"timestamp"`
+		Type      uint16 `json:"type"`
+		Value     string `json:"payload"`
+	}
+)
+
+func (e Event) Serialize() ([]byte, error) {
+	jsonData, err := json.Marshal(e)
+	if err != nil {
+		return nil, err
+	}
+
+	return jsonData, err
+}
+
+func Deserialize(jsonData []byte) (Event, error) {
+	var (
+		event Event
+	)
+
+	if err := json.Unmarshal(jsonData, &event); err != nil {
+		return event, err
+	}
+
+	return event, nil
+}